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One More Reason to Love #Foursquare

by admin on May 15, 2012

By Stephanie Alexander Milliman – Let me start by throwing a little praise toward Foursquare. There are more than a half million businesses in the United States currently using Foursquare every day to reward their customers with free specials. This handy mobile app only came on the scene less than three years ago and has [...]

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Are You Creating Online Social Influence?

March 29, 2012

There’s no doubt social media is here to stay as one of the most important marketing communications tools that has ever been developed. As a result of an ever-changing number of social media platforms, there are numerous opportunities for you to interact with the new social consumer more frequently and engage in two-way communication via Facebook, Twitter, LinkedIn, Google+ [...]

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Facebook’s Timeline Photo Dimensions

March 6, 2012

Have you decided to transition your Facebook profile to the new Timeline format? As released by SkandNet recently, below are image sizes and guidelines just in case you’ve decided to take your new Timeline (cover, stories and applications) to a new level. While Facebook allows you to scale and rotate your image to fit the [...]

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What Does It Take To Create A Successful Facebook Ad?

February 16, 2012

Thinking about putting up an ad on Facebook to endorse a product or idea? With Facebook Ads, you can show social endorsements in your ad to make them more personally appealing and relevant to your audience — all the while reaching thousands of people. For example, if you create a Facebook event for a sale [...]

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Synopsis of What’s to Come for Twitter Brand Pages & Profiles in 2012

January 1, 2012

For the past five years, Twitter has fueled past numerous leading social media websites like MySpace, Google Buzz, and Friendster establishing its stay power through progressive changes and easier to use features. Now encompassing more than 100 million active users, you, as a marketer, will be able to create more engaging content with the new social [...]

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Do You Foursquare?

November 2, 2010

Have you ever used Foursquare? This is my lead question for new customers and prospects I’m now asking daily. Surprisingly about 75 percent of business owners tell me “no.” Knowing how to use this important geolocation social media tool is something more businesses must do or those of us Groupon loving consumers will have no other [...]

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Is Your Facebook Page Video App Working for You?

October 21, 2010

Take a look at our TOP 2 most preferred free video apps on Facebook Using readily available video applications on Facebook can save time and money. Do you know which video apps work best on your page? Below are my top two video recommendations and simply why you should upload them and lose those non-functioning applications [...]

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DYK’s About Facebook Groups

November 16, 2010

By Stephanie A. Milliman Did you know Facebook Groups are effective for business? Since the launch of Facebook Groups last month, our clients have asked questions of its relevance and how they should set up a business group to utilize for networking purposes. Groups are a great way of enabling people to come together with [...]

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Guest blog: 5 Mobile Technologies Retailers Should Be Using Now

November 19, 2010

By Houston Neal Director of Marketing, Software Advice Article originally featured at 5 Mobile Technologies Retailers Should Be Using Now Technology has always played a major role in the evolution of the retail industry. From the introduction of the barcode to the installation of the first IBM 3660 supermarket system, technology has influenced the way [...]

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10 Ways to Use Twitter Now!

November 28, 2010

By Stephanie A. Milliman Twitter can be an incredible way to have your company’s brand found because it is a highly viral soundboard that thousands are now using for their marketing efforts. Knowing the mechanics involved with the latest online version of Twitter is mandatory so that others can follow your company, organization or personal [...]

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Reasons to Use LinkedIn to Increase Business Opportunities

December 4, 2010

By Stephanie A. Milliman LinkedIn is not only a job seeking website like some people perceive it to be, it is a perfect space to promote others all the while inadvertently promoting yourself and making online connections. Whether you’re an individual seeking to achieve broad career goals or to increase your online network connection base, [...]

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HootSuite: Social Media Management Tools We Love

December 13, 2010

By Stephanie A. Milliman A quick look into HootSuite’s integrated Facebook Insights tool A common question I receive in nearly every new client meeting is: “which social media management tool do you use and prefer?” I’ve been a HootSuite user for quite some time now, but I will admit I go back and forth between [...]

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Six iPhone Business Apps that Rock

December 29, 2010

By Stephanie A. Milliman This year Apple introduced the iPhone 4 providing us the option for video face-time calling and allowing its customers to communicate anywhere they go. This powerhouse brand knows how to exceptionally integrate camera, video, text messaging, e-mail and web browsing to seamlessly organize music, videos, photos, data and applications—all on one [...]

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Kick up your marketing plan a notch in 2011

January 5, 2011

By Stephanie A. Milliman At the beginning of every new year it is vital for companies to re-evaluate their current marketing plan and overall strategies to find out what will help them sell products and services more effectively. In this article I demonstrate ideas for which some of the best companies use for their online [...]

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5 Easy Ideas to Help You Communicate with the ‘Social Consumer’

January 18, 2011

By Stephanie A. Milliman Are you using social media to engage with your customers and their influencers to collaborate and communicate regularly via the social web? As a result of an ever-changing number of social media platforms, there are numerous opportunities for you to interact with the new social consumer more frequently and engage in two-way [...]

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Create Deals for Your Customers on Foursquare

February 2, 2011

Do you know how to create specials on Foursquare? These are incentives to make your customers come back and spend money in your store often – thus creating customer loyalty. It’s a quick and easy two-step process but necessary for you to get started offering consistent incentives to draw folks back to your business. 1. [...]

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Facebook Tab Recommendations for Your Page

February 10, 2011

Do you have a business, organization or personal brand page on Facebook? It by far the most popular online community and marketplace on the Internet with 600 million users, and has caused a shift in demand for companies, organizations and personal brands to use their pages as a two-way communication marketing tool to target their customer/client [...]

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Crazy New Changes to Facebook Pages

February 11, 2011

Facebook pages are getting a new layout that has been long anticipated by page designers and admins – along with numerous several new features that will help you engage with your fans. Here’s a sampling of the new layout to Facebook pages: 1) Notifications when a fan interacts with your page or posts on the [...]

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New to Facebook? Here’s How to Get Your Vanity URL

March 11, 2011

Have you recently set up a Facebook Page for your business and need help customizing your unique URL? A common question I receive from new prospects regarding setting up their Facebook Page is: “How do I set my unique Facebook URL to match my website?” The quick and dirty answer is you must have at [...]

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Social Media Marketing Strategies for Facebook Tabs & Postings

March 31, 2011

Ever wonder why some Facebook Pages have thousands of fans and others, well, barely break 100? Those doing it right have a social media marketing strategy which builds upon their company’s marketing plan. Quality wall postings on an average of 3 to 5 times each week, garner fans—the kind which are loyal, communicate and come [...]

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Most Important Essentials of Social Media PR

April 8, 2011

Using a well developed online social media campaign effectively is the best way to drive people to like your company’s brand, create online exposure and come back for more. Because Facebook is now driving more traffic than Google, it is very important to lead customers, clients, and prospects back to your Website, Blog, and Facebook [...]

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Know the Simple ‘Do’s & Don’ts’ of Facebook Tagging

April 13, 2011

Several years ago, Facebook originally created the “@ tag” feature to allow its users to tag friends, pages (all types), groups, events and photos (which have been allowed for a longer period of time) in their status updates for them to engage and connect with folks in a more meaningful way. Fast-forward to 2011, even [...]

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5 Reasons to Use Facebook Ads for Marketing Purposes

April 27, 2011

Social networking has become a mainstay all over the world with users spending more than 700-billion minutes a month on Facebook alone. Studies have demonstrated that social consumers feel most comfortable in these communal places and are busy building tribes which make easy avenues to reach your target customers driving them to like your brand. [...]

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A Few Useful Facebook Page Marketing Tips

May 10, 2011

~ When marketing your Facebook Page, it is helpful to utilize existing email lists, direct mail & personal contacts to promote your Page and build a fan base. ~ Use frequent ‘call to action’ on existing marketing efforts to leverage Facebook marketing by adding a logo to promo pieces (newsletters, signs, email signatures, fliers, pamphlets, [...]

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Quick Tips for Companies Using Social Media

May 23, 2011

Define an Objective: Whether it is your company’s marketing mission to build brand awareness or for call-to-action, having an attainable and measurable goal is the framework from which all of your social media activity begins. Make it Personal: If multiple people (“voices”) are managing one corporate Facebook or Twitter account, personalize updates with initials so that [...]

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Social Media and Customer Service Engagement

June 8, 2011

The social media sphere is built from an organic, engaging process in which your peers and customers see the content you produce, subscribe to it, and this process creates brand loyalty. When engaging online with customers, it is important to remember to address the customer as professional as possible in any circumstance. Below are the [...]

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Get into the location-based savings game by using our top-preferred social networking sites

June 28, 2011

It’s summertime and there’s no time better to start racking up those reward points using social media location-based savings applications. If your goal is to maximize point-earning opportunities to save you cash, then start taking advantage of geolocation applications on social networks such as Foursquare, Gowalla and Facebook Places and Topguest where you can earn points, [...]

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Quick Walk-Through Video on Google+

July 14, 2011
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Top Key Points for Using Google Plus

July 25, 2011

With Helpful Google+ Articles, Videos & Widget Links Have you been invited to Google’s latest social media platform currently in stealth trial mode? So far what is your perception of Google Plus? Below I outline several valid points addressing both positive and negative viewpoints – shared by many – in using the eighth world wonder [...]

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Monitor. Measure. Make Changes to Your Facebook Strategy by Using Insights

August 4, 2011

Measurement & Benchmarking Using Facebook Insights for Effective Posting Engagement Do you use Facebook Insights to analyze your company’s messaging and online marketing strategies and its effectiveness on Facebook? Did you know you can measure your Facebook page’s activity use the best statistics tool from Facebook and keep track of all your page figures by [...]

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Will You Build Your “Brand” Community on Google+?

August 30, 2011

Since Google+’s inception last month, companies/brands are anticipating Google’s announcement any day now for brand pages’ arrival. This question has been asked by many social media thought leaders; however, I have asked my clients the very same question for weeks. Will you consider a presence on Google+ and what will it look like for your [...]

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Your Customers Are Listening 24/7. Are You?

September 14, 2011

Customer service and brand management is occurring online 24/7 with blogs and social media marketing whether you are in the game or not. How can you use social media marketing in ways to connect with your clients? Platforms such as blogging and communicating through microblogging on Facebook and Twitter consistently shows them you care to [...]

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Guest Post: Do You Know The Value Of A Social Media Manager?

September 25, 2011

By Kathleen Keith You’ve heard about all the buzz coming from the long yellow horns (the Vuvuzela) of the fans in the South African soccer stadium last year, right?  It definitely gets your attention and lets the fans show their appreciation for their team and the sport.  Lively and engaging feedback that puts a spotlight [...]

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Five-step Approach Using Facebook for Business Purposes

October 6, 2011

Facebook is by far the most popular social media website with over 750+ million users engaging online every day! Even with Google+ as a strong contender made up of mostly techie geeks (from India ), Facebook has continued to show its stay power by introducing new ad revenue, continual tagging and posting features, and the [...]

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Foursquare’s Top 3 Tips for Pages

September 29, 2011

Did you know that over 500,000 businesses are currently using Foursquare every day? They have jumped on board to learn more about their customers, find new ones, and make sure their information is up to date. Here are three secrets to success for businesses on Foursquare: 1. Personalize your page As a manager, you can [...]

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Hootsuite: Social Media Analytics Tools

October 26, 2011

A quick look into HootSuite’s integrated Facebook Insights tool What is your favorite social media management tool? My answer is simple: Hootsuite. I’ve been a user for quite some time now, but I will admit I go back and forth between several account management tools and Twitter clients such as Tweetdeck to change it up [...]

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5 Things to Help You With LinkedIn

November 28, 2011

LinkedIn is not only a job seeking website like most people might think, it is a perfect space to promote others all the while inadvertently promoting yourself and making online connections. Whether you’re an individual seeking to achieve broad career goals, or you would simply like to increase your online network connection base, there are [...]

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